Texting for Corporate Enterprises

Corporate communications for businesses.

Text messaging is a cultural phenomenon, it is the preferred communications method of the under 25s above, fax, email and even voice calls, and among the population as a whole, texting is at an unprecedented high, with 123 million SMS texts being sent every day.  3.7 billion texts in September 2006, just in the UK !

Many businesses are starting to use the power of this mass communication as the latest and most effective ways of communicating to staff, from Microsoft to Coca Cola, texting is being used for marketing as well as a corporate communication tool.  As texting is ubiquitous, culturally relevant and lower cost than traditional communications platforms it is the ideal solutions for agile business communications.

Texting can be used in many way’s the most common however are :

Training
Going on a training course is only part of a training solutions, in order to keep the training relevant back in the field, many companies are using texting to keep employees updated, sending “learning nuggets” via texts.  Blue chip firms are using the technique of entering employees into a prise draw if they answer questions via text correctly, keeping learning fun, relevant and ongoing.

Marketing & PR
Many firms want to include mobile in the marketing strategies from competitions to subscription texting.  Campaigns using SMS technologies have shown 47% better returns than those using tradition methods.*

Employee surveys
Getting employees to fill in web forms or respond to surveys is difficult; one Newcastle software company is using the technique of text voting to get real time  feedback from their employees on single issues. (think x-factor) With incentives and prizes this method is not only more targeted and relevant it is also preferred amongst employees.

Corporate broadcast
Many SME’s and enterprises are using texting to keep in touch with customers, allowing timely and relevant news or message to be sent to their entire customer base, similarly this technique can also be used to broadcast messages to a distributed workforce, where all employees receive a communications at the same time.

Corporate governance
Employee safety is one of the most critical elements of today's business. Dangers of terrorist treats and natural disasters are all too real and notifying employees of appropriate action in a timely manor is a high priority for all firms. Text message is a complimentary way of notifying employees of events, updates and procedures, along side more traditional methods of communication.

Want to know how it could work for your business? Call us today nationally on 08706 260 684.